Bitco Planet

Whether you're dipping a toe into the bitcoin economy for the first time, or are a long-time veteran of the digital currency, BitcoPlanet can prove to be an invaluable resource for understanding bitcoin trends and transactions. Bitco Planet needed a design partner to rebrand their company and to create a new website to facilitate democratisation of bitcoins in the market. Our campaign aimed at highlighting Bitco Planet's security and humanising Bitcoins to encourage new users. Varcas helped Bitco Planet to establish a unified conceptual approach to their design and website. Key Statistics: 24% reduction in bounce rate in the website. Bitco Planet has seen 24% reduction in bounce rate from 61% to 37%. 32% Increase in unique no. of visitors in the website 19% increase in people staying longer in the website.