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Steelseries

Since 2001, SteelSeries has been a driving force of esports and professional gaming. From sponsoring the first pro players, to creating products specifically for pro teams, to turning exceptional gamers into global superstars. Our goal was to create brand colaterals for a new product. Our aim was to potray the gamer’s zeal and passion in the product across social media channels. Looking from the Gamer’s perspective we designed the campaign. Our aim was to allign the campaign with the gamers point of view hence all the designs were retrospective to the brands passion towards E-sports.
Project type
Branding
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