Since 2001, SteelSeries has been a driving force of esports and professional gaming. From sponsoring the first pro players, to creating products specifically for pro teams, to turning exceptional gamers into global superstars.
Our goal was to create brand collaterals for a new product. Our aim was to portray the gamer’s zeal and passion in the product across social media channels.
Looking from the Gamer’s perspective we designed the campaign. We aligned the campaign with the gamers point of view hence all the designs were retrospective to the brands passion towards E-sports.